Benchmarks
Facebook ads benchmarks by industry
Cited costs and click-through rates, with each publisher’s category and method kept visible.
Restaurants
| Metric | Reported | Median of sources | Sources |
|---|---|---|---|
| Cost per click | $0.16 – $0.45 | $0.36 | LocaliQ (with WordStream), Vaizle, Two Minute Reports |
| Click-through rate | 1.64% – 3.67% | 2.68% | LocaliQ (with WordStream), Vaizle, Two Minute Reports |
Real estate
| Metric | Reported | Median of sources | Sources |
|---|---|---|---|
| Cost per click | $0.18 – $1.20 | $0.55 | LocaliQ (with WordStream), Vaizle, Two Minute Reports |
| Click-through rate | 1.89% – 2.37% | 2.22% | LocaliQ (with WordStream), Vaizle, Two Minute Reports |
Dentists
Limited source coverage. Single-source figures are labeled.
| Metric | Reported | Median of sources | Sources |
|---|---|---|---|
| Cost per click | $0.61 | Single source | LocaliQ (with WordStream) |
| Click-through rate | 1.55% | Single source | LocaliQ (with WordStream) |
| Cost per click, lead campaigns | $5.70 | Single source | LocaliQ (with WordStream) |
| Click-through rate, lead campaigns | 1.62% | Single source | LocaliQ (with WordStream) |
| Click-to-lead conversion rate | 6.07% | Single source | LocaliQ (with WordStream) |
| Cost per lead | $61.56 | Single source | LocaliQ (with WordStream) |
Roofing
Limited source coverage. Single-source figures are labeled.
| Metric | Reported | Median of sources | Sources |
|---|---|---|---|
| Cost per click | $0.63 | Single source | LocaliQ (with WordStream) |
| Click-through rate | 1.76% | Single source | LocaliQ (with WordStream) |
| Cost per click, lead campaigns | $2.18 | Single source | LocaliQ (with WordStream) |
| Click-through rate, lead campaigns | 2.14% | Single source | LocaliQ (with WordStream) |
| Click-to-lead conversion rate | 5.32% | Single source | LocaliQ (with WordStream) |
| Cost per lead | $42.95 | Single source | LocaliQ (with WordStream) |
Gyms
| Metric | Reported | Median of sources | Sources |
|---|---|---|---|
| Cost per click | $0.30 – $0.64 | $0.47 | LocaliQ (with WordStream), Two Minute Reports |
| Click-through rate | 1.86% – 1.88% | 1.87% | LocaliQ (with WordStream), Two Minute Reports |
Med spas
| Metric | Reported | Median of sources | Sources |
|---|---|---|---|
| Cost per click | $0.33 – $0.50 | $0.42 | LocaliQ (with WordStream), Two Minute Reports |
| Click-through rate | 1.59% – 2.73% | 2.16% | LocaliQ (with WordStream), Two Minute Reports |
Ecommerce
| Metric | Reported | Median of sources | Sources |
|---|---|---|---|
| Cost per click | $0.21 – $1.37 | $0.59 | LocaliQ (with WordStream), Vaizle, Two Minute Reports |
| Click-through rate | 1.88% – 2.46% | 1.9% | LocaliQ (with WordStream), Vaizle, Two Minute Reports |
SaaS
| Metric | Reported | Median of sources | Sources |
|---|---|---|---|
| Cost per click | $0.22 – $1.10 | $0.66 | Vaizle, Two Minute Reports |
| Click-through rate | 1.91% – 1.97% | 1.94% | Vaizle, Two Minute Reports |
Legal
Limited source coverage. Single-source figures are labeled.
| Metric | Reported | Median of sources | Sources |
|---|---|---|---|
| Cost per click | $0.69 | Single source | LocaliQ (with WordStream) |
| Click-through rate | 1.77% | Single source | LocaliQ (with WordStream) |
Home services
Limited source coverage. Single-source figures are labeled.
| Metric | Reported | Median of sources | Sources |
|---|---|---|---|
| Cost per click | $0.63 | Single source | LocaliQ (with WordStream) |
| Click-through rate | 1.76% | Single source | LocaliQ (with WordStream) |
| Cost per click, lead campaigns | $2.18 | Single source | LocaliQ (with WordStream) |
| Click-through rate, lead campaigns | 2.14% | Single source | LocaliQ (with WordStream) |
| Click-to-lead conversion rate | 5.32% | Single source | LocaliQ (with WordStream) |
| Cost per lead | $42.95 | Single source | LocaliQ (with WordStream) |
How to use these benchmarks
Choose your industry, inspect the source category and compare the objective with your own campaign. Published traffic costs are not acquisition costs. Each leaf page keeps its underlying sources visible and explains the limits of the category mapping.
A range describes the cited reports; it does not combine their advertiser samples. We keep single-source pages out of search and hide unsupported metrics. Use your own account data for decisions once you have enough observations.
Common questions
- What does a benchmark range mean?
- The minimum and maximum values reported by the cited publishers, not a confidence interval or forecast.
- Why do sources disagree?
- They use different advertisers, objectives, dates, category definitions and sometimes averages versus medians.
- Can I use these numbers to set a budget?
- Use them as a starting assumption, then replace them with your own costs and conversion rates. Ad spend and business results are different quantities.
Sources and method
Every number above is copied from one of these pages, filed under the publisher's own category name. Sources verified 2026-10-18. We do not blend in estimates or fill gaps: a metric no source reports is not shown.
- LocaliQ (with WordStream): Facebook Advertising Benchmarks for 2026
Published 2026-09-23. Accessed 2026-10-18. Per-industry averages for traffic-objective campaigns (CTR, CPC) and lead-objective campaigns (CTR, CPC, conversion rate, cost per lead). Page shows 'Last Updated: September 23, 2026'; sample size and data period are not stated.
- Vaizle: Updated Facebook Ads Benchmarks You Need for 2025 (by Industry & Region)
Published 2025-08-01. Accessed 2026-10-18. Per-industry averages (CPM, CPC, CTR) from 5,200+ Meta ad accounts across regions, collected in 2025. Objective mix and exact period are not stated. Its conversion-rate table has no unit, so it is not used.
- Two Minute Reports: Facebook Ads Benchmarks: Latest CPC, CPM & CTR Trends by Industry
Published 2026-10-07. Accessed 2026-10-18. Per-industry median CPC and CTR from the publisher's own dataset of 1,000+ advertisers; tables are labeled 'Average' but the text says medians. Page shows 'Updated Oct 7, 2026'; the data refers to 2025. Objective mix and period are not stated.