Start with a photo from your catalog or upload a product reference, then choose the shot, model when relevant, and aspect ratio. Use a clear source image that shows the details a buyer will expect to receive.
In the before-and-after demo, choose Hoodie to compare a flat product photo with an on-model UGC-style image. Look for the pink fabric, white zipper and drawstrings, and lightning-bolt detail in both. The source and result give you something specific to inspect before trying your own product.
Here is a shoot plan to adapt for your own hoodie. The demo shows the on-model transformation; the other shots below are suggested briefs, not additional results from that demo.
| Use | Shot to choose | Direction to give |
|---|
| Product-page catalog image | Packshot/Catalog | Show the front on a plain background with the whole garment visible. Keep the zipper, drawstrings and chest detail. |
| Worn lifestyle image | Model/On-body or Influencer/UGC | Show the hoodie worn in an everyday setting. Keep the product details visible; reuse the selected model for the next human shot. |
| Paid social creative | Use an approved shot in the AI ad generator | Add one headline and a call to action, leaving the hoodie easy to see. Use the same product and offer as the destination page. |
Generate the product shots in Product Studio, then use an accepted image as the reference for the ad. A catalog image explains what is for sale; the ad adds the reason to click.
Compare each result with the source at full size. Check color, markings, fastenings, seams and product proportions, then inspect the crop at the size customers will see. If the source does not show the back or an important detail, supply another product view rather than relying on the model to guess it. Keep a real detail photo when it is needed to show exactly what a buyer receives.
Judge the shoot by the images you would publish. For a practical way to compare costs, use the AI product photography cost guide, which explains cost per accepted image alongside traditional photography rates.
Apparel, footwear, accessories, jewelry, beauty, food and beverage, home goods, electronics, pets, automotive, outdoor gear, tools and health and wellness, with dozens of shot types tuned per category.
Square, portrait, story and landscape frames are generated with GPT Image 2 Medium for product pages, ads and social feeds.
Use the same product imagery in AI UGC videos, recreate an ad from a reference, or make a campaign with the AI ad generator. For a step-by-step guide to the formats and channels, read product ads.
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