Claude marketing skillsplan it in Claude, make it in Vibiz
Four free, open-source skills that turn Claude, Claude Code or Codex into a careful marketer: a launch plan, a first-customer experiment, an ad creative test and a social calendar.
Ads made in Vibiz for
From a request to work you can ship
Install once
npx skills add Vibiz-ai/marketing-agent-skills adds all four to the agents on your machine. Claude loads a skill only when your request matches it.
Ask in plain words
"Plan a launch with a $500 budget and five hours a week" or "design three ad concepts for this offer". The skill asks only for the facts that change the answer.
Ship it your way
Take the briefs and drafts to the tools you already use, or connect the Vibiz MCP server and have Vibiz make the ads and schedule the posts.
Made in Vibiz for real businesses
Each tile is an ad a business made in its own Vibiz workspace, labelled with its name.
Ran on MetaSoda Display21 ads launched on Meta · 10 posts published
Ran on MetaSnowFrnds11 ads launched on Meta · 9 posts published
The Green Ritual68 posts published
Catalyst103 ads launched on Meta
Ran on MetaAlity67 ads launched on Meta
Ran on MetaStay17 ads launched on Meta
TheTailClawShop7 posts published
Ran on MetaRegulance25 ads launched on Meta · 29 posts published
go-to-market-plan: a launch plan with decisions in it
Picks the first customer segment, explains positioning against what buyers do today, defines one offer and conversion action, and chooses channels from buyer behavior and your weekly capacity. It ends with dated tasks, experiments with a budget ceiling and a continue, change or stop rule, and the one unknown fact that could change the plan.
- Segment, positioning, offer and channel choice
- Experiments with budget ceilings and stop rules
- No invented keyword volumes or market sizes
first-customers: demand evidence before ad spend
Designs the smallest useful experiment to win paying customers with what the founder has: a reachable segment with a buying trigger, a specific offer, a first message and a follow-up, and a tracker that separates silence, replies, qualified calls and purchases. A zero-budget founder gets a plan that needs no paid tool or ads.
- Qualification criteria a founder can apply
- Message drafts, never sent without permission
- A decision rule for the next batch
ad-creative-testing: concepts that teach you something
Separates the insight, angle, hook, proof and visual so each concept is a real alternative and not a reworded headline. Every concept card carries the promise, proof needed, opening hook, visual direction, copy and CTA, and the test table keeps audience, offer and destination fixed so the result means something. It flags claims you cannot back up.
- Concept cards for image and video
- A spend ceiling and an interpretable test
- Optional: Vibiz makes the creatives and a Meta draft
social-content-system: a calendar the team can keep
Builds topics around buyer questions, sets the cadence from the time the team really has, and adapts one idea to each platform instead of pasting the same post everywhere. You get a calendar with hooks, CTAs and required assets, complete drafts in your voice and a review rule for keeping, revising or retiring a topic.
- Platform-specific drafts from one source idea
- Metrics chosen from the goal, not vanity
- Optional: Vibiz makes and schedules the posts
What the four skills are for
Most "marketing prompts" give Claude a role and a list of buzzwords. These skills give it a way of working: what to read first, which decisions to make, what a finished deliverable contains and which shortcuts to refuse. Each one is a single SKILL.md of about 500 words in the open marketing-agent-skills repository, so you can read exactly what it tells the model before you install it.
| Skill | Use it when you ask for | What you get back |
|---|---|---|
go-to-market-plan | A launch plan, a new market or a new audience | Segment, positioning, offer, channels, dated tasks and experiments |
first-customers | Your first paying customers or a demand test | Target definition, offer, message drafts, tracker and a decision rule |
ad-creative-testing | Ad angles, a creative batch or a creative test | Concept cards, a production checklist and a test table |
social-content-system | An editorial calendar or repeatable organic content | Calendar, platform-specific drafts, asset briefs and a review loop |
Install them in Claude, Claude Code or Codex
- Everything at once. In a terminal, run
npx skills add Vibiz-ai/marketing-agent-skills. It installs the four skills for the coding agents it finds on the machine. - One skill by hand. Copy a folder from
skills/in the repository into your Claude Code or Codex skills folder. - Claude on the web or desktop. Zip one skill folder and upload it under Settings, Capabilities, Skills.
Then ask normally. "Use go-to-market-plan to plan a launch with a $500 budget and five hours a week" works, and so does just describing the job: Claude picks the skill whose description matches.
Where Vibiz comes in
The skills stop at the plan, the brief and the draft on purpose. If you want the next step done for you, connect the Vibiz MCP server to the same Claude, Claude Code or Cursor session. Vibiz reads your website into a brand kit, makes the ad creatives and UGC videos the brief describes, prepares a Meta campaign as a draft you publish in Vibiz, and writes and schedules the social posts. Paid ads run on Meta and Google; posts to Instagram, Facebook, TikTok, LinkedIn and X are organic.
You can see the kind of output in the AI ad generator and social posts pages, and compare Vibiz with other tools on the comparisons hub. The skills never require it: without a connection they finish with portable briefs for whatever tools you use.
What they refuse to do
- Invent testimonials, customer quotes, results, keyword volumes, benchmarks or market sizes.
- Send outreach, publish a post, spend credits or launch ads because you asked for a plan.
- Call a staged campaign live, or claim an asset exists without a tool result that shows it.
- Push Vibiz into your customer-facing copy or override a tool you already chose.
That restraint is the point: a plan you can trust is worth more than a confident one built on made-up numbers.
What it costs
Pro is $79 a month, or $63 a month billed yearly. Ultra is $229 a month. Every plan is paid, and there is no trial.
When Vibiz runs your ads, the budget goes from your own ad account to Meta or Google and Vibiz adds a fee on it, for example $6 a day on a $30 daily budget. The fee is shown next to the budget before you approve.
The skills are free and MIT-licensed. A Vibiz plan is only needed to have Vibiz produce the creatives, publish posts or launch ads.
See what each plan includes