Free tool
Will your ad perform? Grade it in 10 seconds
Score an ad image against 13,622 real Meta ads and see what to fix.
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Free tools
Free Facebook Ad Tools
Free tools for Facebook and Instagram ads: grade a creative, preview it in every placement, write hooks, plan a budget and work out ROAS, CPM, CPC and CPA.
Free tool
Facebook ad mockup generator
Preview an ad in 5 Facebook and Instagram placements and export a PNG.
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Free tool
Ad hook generator
Hooks, headlines and ad copy from 12 frameworks for your industry.
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Free tool
Facebook ads budget calculator
A daily Meta ads budget for your goal, from cited industry benchmarks.
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Free tool
ROAS calculator
Return on ad spend, break-even ROAS and profit after ads.
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Free tool
Break-even ROAS calculator
The ROAS and cost per sale your ads must beat to make money.
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Free tool
CPM calculator
Cost per 1,000 impressions, plus CTR and CPC when you add clicks.
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Free tool
CPC calculator
Cost per click, CTR and CPM, next to cited CPC ranges by industry.
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Free tool
CPA calculator
Cost per lead or sale, checked against what a sale can afford.
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Free audit
Free Meta ads audit
Connect your ad account read-only and see which ads waste budget, with a free call to fix it.
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Every tool works without an account. The calculators and the mockup run in your browser; the grader scores an image with a model trained on 13,622 real Meta ads, a few times a day for free.