Benchmarks

Advertising Benchmarks by Industry

Published Facebook advertising costs and click-through rates by industry, with sources, category mappings and calculators for your next campaign.

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All available cited metrics and the methods behind them.

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Cited ranges

Restaurants

Published advertising costs and click-through rates, with named sources, category mappings and a calculator for your own budget.

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Cited ranges

Real estate

Published advertising costs and click-through rates, with named sources, category mappings and a calculator for your own budget.

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Dentists

Published advertising costs and click-through rates, with named sources, category mappings and a calculator for your own budget.

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Roofing

Published advertising costs and click-through rates, with named sources, category mappings and a calculator for your own budget.

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Cited ranges

Gyms

Published advertising costs and click-through rates, with named sources, category mappings and a calculator for your own budget.

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Cited ranges

Med spas

Published advertising costs and click-through rates, with named sources, category mappings and a calculator for your own budget.

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Cited ranges

Ecommerce

Published advertising costs and click-through rates, with named sources, category mappings and a calculator for your own budget.

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Cited ranges

SaaS

Published advertising costs and click-through rates, with named sources, category mappings and a calculator for your own budget.

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Legal

Published advertising costs and click-through rates, with named sources, category mappings and a calculator for your own budget.

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Home services

Published advertising costs and click-through rates, with named sources, category mappings and a calculator for your own budget.

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