The challenge
The Elite Challenge is sold on its offer, and finding the offer that gets a trader to click means testing many of them, each in its own ad.
What Catalyst did
Day 1: tradecatalyst.com in, a brand kit out
Catalyst created its Vibiz workspace on September 9, 2026. Vibiz read tradecatalyst.com and pulled the brand kit below: the blue palette, the Tungsten Bold headlines and a modern tone. Every creative that followed was made from it. The first one came two days later, on September 11.
Brand kit read from tradecatalyst.com
- #164ec1
- #7b8cff
- #faf9f7
- Typeface
- Tungsten Bold, Inter
- Tone
- modern
- First creative
- Sep 11, 2026
259 creatives in five weeks
Between September 11 and October 14 the team made 259 creatives in Vibiz: 249 images and 10 videos. The busiest week was the week of September 21, with 133 creatives, which is also the week most of the ads went live. Making a new variant of an offer costs one generation, so the team made many and launched the ones it wanted to test.
- Images
- Videos
See the numbers by week
| Week of | Images | Videos | Carousels | Ads launched |
|---|---|---|---|---|
| Sep 7 | 15 | 0 | 0 | 0 |
| Sep 14 | 16 | 10 | 0 | 26 |
| Sep 21 | 133 | 0 | 0 | 74 |
| Sep 28 | 53 | 0 | 0 | 3 |
| Oct 5 | 30 | 0 | 0 | 0 |
| Oct 12 | 2 | 0 | 0 | 0 |
103 ads live on Meta in 13 days
The first ad went live on September 16, five days after the first creative and seven days after the workspace was created. Over the next 12 days Catalyst launched 103 ads in 3 campaigns: 26 in the week of September 14, 74 in the week of September 21 and 3 in the week of September 28. Each campaign was built, budgeted and approved in the workspace before anything ran, with the Vibiz service fee shown before approval.
The results
1,206 clicks at $1.56 each
For the ads made and launched in Vibiz, Meta reported 33,130 impressions and 1,206 clicks on $1,882 of spend between September 15 and October 12. That is a 3.6% click-through rate and $1.56 per click.
Cost per result down 70%
The cost of each result fell as the campaigns ran. In the first two weeks of ads, the ads made in Vibiz cost $78.27 per result Meta reported (12 results on $939 of spend). In the last two weeks they cost $23.45 per result (18 results on $422). Results are the conversions Meta counts for each campaign's goal.
What the site tag recorded
Catalyst runs the Vibiz site tag on its challenge site. It recorded its first event on September 11, and between then and October 14 it counted 138 purchases from 63 buyers, and leads from 963 different people, each person counted once. Those are every visitor the tag saw, from any source, and the tag was already recording leads before the first ad went live, so this page does not divide ad spend by them.
Where Catalyst is now
Catalyst kept making creatives through October 14 and published a landing page from the workspace on October 11. Trading and other software businesses can see how the same loop works for them on the SaaS and apps page, and the campaign side is covered on Meta and Google ads.
