The challenge
Stay needed pet owners to find it, and it needed to learn which message they click, without spending much to find out.
What Stay did
Day 1: a brand kit, a page and a live ad
Stay created its Vibiz workspace on September 3, 2026. Vibiz read staypethealth.com and pulled the brand kit below: deep green and gold on cream, Georgia headlines, DM Sans for the text and a professional tone. On the same day Stay made its first creatives, published a landing page from the workspace and launched its first Meta ad.
Brand kit read from staypethealth.com
- #021d15
- #d9a82c
- #fbf7ef
- Typeface
- Georgia, DM Sans
- Tone
- professional
- First creative
- Sep 3, 2026
17 ads in 7 campaigns
Stay launched 13 ads in the week of August 31, its first, then 2 in the week of September 7, 1 in the week of September 14 and 1 more on October 14: 17 ads in 7 campaigns. Behind them are 63 creatives made in the workspace, 62 images and 1 video, 54 of them in the first two weeks.
- Images
- Videos
See the numbers by week
| Week of | Images | Videos | Carousels | Ads launched |
|---|---|---|---|---|
| Aug 31 | 31 | 1 | 0 | 13 |
| Sep 7 | 22 | 0 | 0 | 2 |
| Sep 14 | 7 | 0 | 0 | 1 |
| Sep 21 | 0 | 0 | 0 | 0 |
| Sep 28 | 0 | 0 | 0 | 0 |
| Oct 5 | 0 | 0 | 0 | 0 |
| Oct 12 | 2 | 0 | 0 | 1 |
The results
4,731 clicks at AED 0.15 each
For the ads made and launched in Vibiz, Meta reported 359,234 impressions and 4,731 clicks on AED 712 of spend between September 9 and October 12. That is a 1.3% click-through rate and AED 0.15 per click.
The cost per click fell by half in two weeks
Meta's numbers in this story start on September 9. In the week of September 7 the ads drew 562 clicks on AED 143 of spend, AED 0.25 per click. The next week they drew 3,717 clicks on AED 516, AED 0.14 per click, and in the week of September 21 they drew 452 clicks on AED 53, AED 0.12 per click.
Where Stay is now
Stay launched another ad on October 14, and its landing page is live from the workspace. The campaign side is covered on Meta and Google ads, and the page side on landing pages.
