AdRoll is an ad network and buying platform. Its homepage pitches reach across display, native, video, mobile, social, connected TV, digital out-of-home and ChatGPT from one dashboard, says more than 110,000 brands use it, and credits 17 years of machine learning. The core use is retargeting: segment the people who visited your site, your ecommerce store or your app, then follow them around the web with display and dynamic product ads. A Social Ads add-on creates campaigns in Facebook, Instagram, TikTok and Pinterest ad accounts and splits budget across them, and an Attribution add-on pulls in results from email, SMS, Shopify, HubSpot, Salesforce and Google Analytics. A separate product, AdRoll ABM (formerly RollWorks), serves B2B account-based marketing.
Vibiz starts earlier in the chain. It assumes you do not yet have the ad. Paste a URL and it extracts your brand, then generates image creatives, product photography and UGC-style video, each one editable. It launches and manages the campaign on Meta or Google, builds the landing page with checkout that the ad points to, and schedules organic posts to 11 networks.
If you already have creatives and traffic, AdRoll extends what you have. If you have neither, Vibiz builds them.
Reach beyond Meta and Google. Display, native, in-app, video and non-skippable connected TV ads, plus 2,000+ third-party audiences for US customers. Vibiz buys only on Meta and Google.
Retargeting depth. Website, ecommerce, mobile app and contact list segments, AI lookalikes and contextual targeting are AdRoll's home ground. Shopify, WooCommerce, Wix and BigCommerce integrations feed dynamic product ads.
Attribution. A deduplicated, UTM-based view of which channels drove revenue, with hourly imports from ad, email and SMS platforms. Vibiz reports on the campaigns it runs, not on your whole channel mix.
People. Managed services with qualifying spend include creative refreshes, a dedicated account manager and quarterly business reviews. Vibiz is self-serve, with an inline agent rather than an account team.
It makes the creative. Statics, product shots on a reusable AI model cast and UGC-style videos come out of the same workspace. See the AI ad generator and UGC ads.
Google campaigns. AdRoll lists Google Ads as a reporting integration; Vibiz launches the campaign.
Prices you can read. As of October 2026 AdRoll publishes no subscription figure: pricing is dynamic CPM, and the larger packages go through sales. Vibiz Pro is $79 a month, or $63 a month billed yearly, and the fee on ad budget is shown before each launch, for example $20 a day on a $100 daily budget.
Everything after the click. A landing page with Stripe checkout, organic posts and an inbox are part of the same subscription.
Look at your traffic first. Retargeting only pays when there are enough visitors to retarget; a new store with a few hundred visits a month will not feed AdRoll's audiences. In that case, start by creating and launching prospecting ads on Meta and Google with Vibiz. A brand with steady traffic, a catalogue and a mix of email and SMS will get more from AdRoll's reach and attribution, and can still use Vibiz for the creative. For more options, see the AdRoll alternatives or compare Vibiz vs Madgicx.