Smartly is an AI advertising platform for large advertisers. It is organised into three suites (Creative, Media and Intelligence), and its pitch is that creative and media teams should work in one system instead of handing files back and forth. The case studies on its site are Spotify, Uber, Samsung, Ralph Lauren, Tripadvisor and Foot Locker, with results such as a 28% lower CPA. Its platforms page lists Meta, Google, YouTube, TikTok, Snapchat, Pinterest, LinkedIn, Reddit, Amazon, Spotify and Roku, and it also sells connected TV across 200+ streaming services and programmatic buying through the major DSPs.
Vibiz is for the business owner or small team who does all of that alone. Paste your website and it extracts the brand, makes static and UGC-style video creatives, launches them as Meta and Google campaigns, builds the landing page with checkout and schedules organic posts. The plans are published and you can start the same day.
Channel breadth. If your media plan includes TikTok ads, Pinterest, Amazon, CTV or open-web programmatic, Smartly manages them from one place. Vibiz runs paid campaigns on Meta and Google only.
Creative automation at scale. Smartly is built to take a template and produce thousands of localised, catalog-driven or personalised variants, then feed performance back into the next round. Vibiz makes creatives for one business at a time, with 250 generations a month on Pro and 500 on Ultra.
Enterprise support. Smartly offers services, a knowledge base, an academy and account teams. For a global brand with a media agency, that structure matters more than a self-serve price.
Measurement and planning. The Intelligence suite covers planning, budget and measurement signals across channels. Vibiz reports results inside the workspace for the Meta and Google campaigns it launches.
Making the creative in the first place. Smartly assumes a creative team with brand assets and templates. Vibiz writes hooks and produces creatives from your website, so a business with no designer still gets ads. See the AI ad generator.
Everything after the click. Vibiz builds landing pages and funnels with checkout and schedules posts to Instagram, Facebook, LinkedIn, TikTok and X. Smartly's site is about paid media and does not describe either.
A price you can read. Smartly publishes no pricing; when we checked, its /pricing URL showed a 404 page and the site pointed to a demo request with a discovery call. Vibiz Pro is $79 a month, or $63 a month billed yearly. Ads add a service fee on ad budget, for example $10 a day on a $50 daily budget, and the spend itself goes to Meta or Google.
Look at your monthly ad spend and channel list. If you spend across five or more channels, run CTV or programmatic, and have people whose job is media buying, Smartly is in the right category and a demo is worth the time. If Meta and Google carry your paid budget and one or two people run all of marketing, an enterprise platform will mostly go unused, and Vibiz covers the creative, the launch, the page and the posts. For tools between the two, see the Smartly alternatives or Vibiz vs Madgicx.