Facebook Ad Sizes 2026: Feed, Stories and Reels Specs

The recommended Facebook feed ad size is 1440 x 1800 pixels at a 4:5 ratio. Stories and Reels ads on Facebook and Instagram use 1440 x 2560 pixels at 9:16, and carousel cards in the Facebook feed use 1:1 images of at least 1080 x 1080 pixels. Instagram feed images use the same size as the Facebook feed; both are Meta placements booked in the same Ads Manager.

Every spec on this page comes from Meta's Ads Guide and Meta Business Help Center pages listed under Sources, read on November 9, 2026. Meta changes these specs from time to time, so check the guide before a large production run.

Facebook and Instagram ad sizes at a glance

Image ads are JPG or PNG files. Video ads are MP4, MOV or GIF files, except Instagram Reels and Ads on Facebook Reels, which take MP4 or MOV.

Facebook feed ad size

For a single-image ad in the Facebook feed, Meta recommends a 4:5 image at 1440 x 1800 pixels. The file can be up to 30 MB. The minimum is 600 pixels wide and, at 4:5, 750 pixels tall, with a 3% aspect ratio tolerance.

Feed video uses the same 4:5 ratio and 1440 x 1800 resolution. It can run from 1 second to 241 minutes, weigh up to 4 GB and must be at least 120 x 120 pixels.

Meta's aspect ratio page says feed placements accept both 1:1 and 4:5 for images and video, and recommends vertical 4:5 for single-image ads in the Facebook feed. The same page tells advertisers that images and videos for mobile should cover as much of the screen as possible, which is what the taller 4:5 frame does.

Instagram feed ad size

The Ads Guide lists the same image size for the Instagram feed: 4:5 at 1440 x 1800 pixels, up to 30 MB. Instagram accepts shapes from 4:5 (400 x 500) to 1.91:1 (191 x 100), with a minimum width of 500 pixels and a 1% tolerance.

For video in the Instagram feed, the guide lists 9:16 at 1080 x 1920 pixels, running from 1 second to 60 minutes, up to 4 GB and at least 250 pixels wide. Meta's safe zone page adds two rules for this placement: 9:16 video ads in the Instagram feed follow the same safe zone as Stories and Reels, and 1:1 or 4:5 ads should keep the bottom and side edges free of key elements, text and logos.

Meta's own pages disagree on one point. The aspect ratio help page recommends 1:1 for single-image ads in the Instagram feed, while the Ads Guide lists 4:5. Both shapes are accepted in feeds, so a 4:5 image that also serves the Facebook feed is a sound default.

Stories ad size

Stories on Facebook and Instagram use a full-screen 9:16 frame at 1440 x 2560 pixels for both images and video. Images can be up to 30 MB and videos up to 4 GB.

• Facebook Stories video: 1 second to 3 minutes, at least 250 pixels wide.
• Instagram Stories video: 1 second to 60 minutes, at least 250 pixels wide.
• Stories images on either app: at least 500 pixels wide, with a 1% aspect ratio tolerance.

Messenger Stories use a different safe zone: roughly 14% (250 pixels) at the top and 20% (340 pixels) at the bottom.

Reels ad size

Reels ads also use a 9:16 frame at 1440 x 2560 pixels.

• Facebook Reels: image or video, no maximum video length, up to 4 GB. Meta marks sound as optional but strongly recommended.
• Instagram Reels: MP4 or MOV, 0 seconds to 15 minutes, up to 4 GB. The minimum width is 250 pixels for ads under 30 seconds and 500 pixels for ads of 30 seconds or longer.

Meta says Instagram Reels ads should not contain licensed music (it suggests original audio or royalty-free tracks from the Meta Sound Collection), face or camera effects, GIFs, product tags, edit lists or special boxes in the file container, or reels published before October 15, 2021.

Ads on Facebook Reels is a separate placement. Its image form, called overlay ads, shows a single static image over reel content, as a banner at the bottom or a sticker near the top. It takes a 1:1 image of at least 1080 x 1080 pixels; the video version is 1:1 at 1440 x 1440 and runs 4 to 15 seconds.

Safe zones for Stories and Reels

Meta gives the same guidance for 9:16 Stories and Reels ads on both apps: leave roughly 14% of the top, 35% of the bottom and 6% of each side free of text, logos and other key elements, so the profile icon and the call-to-action button don't cover them.

On a 1440 x 2560 frame, that works out to about 358 pixels at the top, 896 pixels at the bottom and 86 pixels on each side. The headline, the product and the offer belong in the area between.

Ads Manager has a Safe zone guardrail you can switch on. It marks the safe area with a yellow overlay on your creative.

Carousel ad size

A carousel holds 2 to 10 cards, and Meta lists a landing page URL as required.

• Facebook feed carousel: 1:1, at least 1080 x 1080 pixels. Images up to 30 MB, videos up to 4 GB and 1 second to 240 minutes, with a 3% tolerance.
• Instagram feed carousel: 4:5 when every card is an image. If any card is a video, only 1:1 is supported for now. Videos run 1 second to 2 minutes.
• Instagram Stories carousel: 9:16, at least 1080 x 1920 pixels, with videos of 1 to 15 seconds.

Meta recommends keeping every card in the same ratio, all 1:1 or all 4:5, to avoid automatic adjustments.

Right column, Marketplace and search results

These placements show smaller or squarer images.

• Right column: desktop only, 1:1 at least 1080 x 1080 pixels, with a minimum of 254 x 133. Meta recommends leaving text off the image because it appears small.
• Marketplace: 1:1 at least 1080 x 1080 pixels, up to 30 MB.
• Search results (Facebook and Marketplace search): 1.91:1 to 1:1, at least 1080 x 1080 pixels, a minimum of 600 x 600, up to 30 MB, with a 3% tolerance.

Primary text, headline and description length

Meta lists these as text recommendations, separate from the technical requirements:

Instagram feed ads can also carry up to 30 hashtags.

One ad usually runs in several placements, so write the start of the primary text and the headline to make sense at the shortest length in your mix. The free ad mockup shows the same copy in the Facebook feed, Instagram feed, Stories, Reels and a carousel, so you can see where it gets cut before you publish.

Image and video file specs

• Images: JPG or PNG, up to 30 MB.
• Video: MP4, MOV or GIF in most placements (MP4 or MOV for Instagram Reels and Ads on Facebook Reels), up to 4 GB.
• Video encoding: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio at 128 kbps or more.
• Captions and sound: optional, but Meta recommends both.
• In-stream video: Meta recommends a horizontal 16:9 frame to match the videos the ads play in.

Meta also asks that video files contain no edit lists or special boxes in the file container.

Can you use the same size on Facebook and Instagram?

Mostly, yes. Both feeds list 4:5 at 1440 x 1800 pixels for images, and Stories and Reels on both apps use 9:16 at 1440 x 2560 pixels. What changes is the text and the video length. The recommended headline is 27 characters in the Facebook feed and 55 in Facebook Reels, and Instagram Reels recommends 44 characters of primary text.

So two files cover most of Meta: a 4:5 version for feeds and a 9:16 version for Stories and Reels. Add a 1:1 version if you run carousels, Marketplace or the right column.

Common mistakes with Meta ad sizes

• Stretching one square into every placement. When you don't upload a version for a ratio, Ads Manager fills the gap with padding, media expansion, cropping or AI features. A 1:1 product shot placed in a 9:16 Story is padded, expanded or cropped to fit the frame. Upload a real 9:16 version, or at least review the automatic one before publishing.
• Putting the offer in the bottom of a Story. Meta asks you to keep the bottom 35% clear because the call-to-action can cover it, so a price placed there may not be seen.
• Using one headline everywhere. A 40-character headline matches the Instagram feed recommendation, but it is longer than the 27 characters Meta recommends for the Facebook feed and the 20 characters for a carousel card.
• Mixing ratios inside a carousel. Meta recommends consistent cards to prevent automatic adjustments.
• Licensed music in Instagram Reels ads. Meta says Reels ads should not contain it.
• Expecting a crop to limit delivery. Meta notes that cropping alone won't restrict where an asset runs. If a version should only run in some placements, use placement opt-outs.

How to make one ad in every size

1. Make three masters. A 4:5 file at 1440 x 1800 pixels for feeds, a 9:16 file at 1440 x 2560 pixels for Stories and Reels, and a 1:1 file of at least 1080 x 1080 pixels for carousels, Marketplace and the right column.
2. Recompose each one instead of cropping. Place the product and the words for each frame, and keep the 9:16 version's text inside the safe zone.
3. Write the copy for the shortest placement you use. The text table above gives the lengths to aim for.
4. Upload the versions to one ad. Where the feature is available, Meta lets you upload up to 10 images or videos for a single ad and review every aspect ratio variation in one view before you publish.
5. Check every placement. Preview the copy and crops in the ad mockup, then confirm them in Ads Manager's own preview, which is the final check.

Once the sizes are right, the ad creative grader and the creative review checklist help with what goes inside the frame.