Free tool
Will your ad perform? Grade it in 10 seconds
Score an ad image against 13,622 real Meta ads and see what to fix.
Open the tool
Free tools
Free Marketing Tools for Facebook & Instagram Ads
Free tools for Facebook and Instagram ads: grade a creative, preview it in every placement, write hooks, plan a budget and work out ROAS, CPM, CPC, CTR and CPA.
Free tool
Ad mockup generator for Facebook and Instagram
Preview an ad in 5 Facebook and Instagram placements and export a PNG.
Open the tool
Free tool
Hook generator for video ads
Hooks, headlines and ad copy from 12 frameworks for your industry.
Open the tool
Free tool
Facebook ads cost and budget calculator
A daily Meta ads budget for your goal, from cited industry benchmarks.
Open the tool
Free tool
ROAS calculator
Return on ad spend, break-even ROAS and profit after ads.
Open the tool
Free tool
Break-even ROAS calculator
The ROAS and cost per sale your ads must beat to make money.
Open the tool
Free tool
CPM calculator
Cost per 1,000 impressions, plus CTR and CPC when you add clicks.
Open the tool
Free tool
CPC calculator
Cost per click, CTR and CPM, next to cited CPC ranges by industry.
Open the tool
Free tool
CTR calculator
Your click-through rate, plus CPC and CPM when you add ad spend.
Open the tool
Free tool
CPA calculator
Cost per lead or sale, checked against what a sale can afford.
Open the tool
Free audit
Free Meta ads audit
Connect your ad account read-only and see which ads waste budget, with a free call to fix it.
Start the audit
Every tool works without an account. The calculators and the mockup run in your browser; the grader scores an image with a model trained on 13,622 real Meta ads, a few times a day for free.