If you search for Creatopy today you land on The Brief. Both creatopy.com and its pricing page redirect to thebrief.ai, and the footer says "The Brief, formerly Creatopy". The product many people knew as a banner maker is still recognisable: Ad Studio, the template library and HTML5 export are all there. Around it the company has added an infinite Canvas for moodboards and AI generation with Nano Banana, Veo and Sora, a Discover agent that collects competitor ads, a Create agent that writes and adapts ads from a prompt and brand context, and an Optimize step that reviews campaign results. The homepage cites VivoLife, the British Council and Springer Nature as customers.
The Brief is a production tool for people who design ads. Its pitch is volume and fidelity: import PSD and Figma files, animate on a timeline with Magic Animator, generate hundreds of sizes, edit 100 ads at once, translate a campaign for other markets and export to JPG, PNG, WEBP, GIF, HTML5, MP4, PDF or AMP. Higher plans serve ads across networks and publish to Meta and Google Ads.
Vibiz is a marketing workspace for businesses that do not have that production team. Paste your website and it extracts the brand, then generates Meta-ready creatives, product photography and UGC-style video, launches and manages the campaign on Meta or Google, builds the landing page with checkout and schedules organic posts to 11 networks. You edit by describing the change rather than moving layers.
Display formats. HTML5, AMP and animated banners for programmatic and Google Display placements are its home turf. Vibiz does not produce HTML5 banners.
Designer control. A full editor with layers, timelines, locked brand elements and team font libraries. Vibiz is deliberately less hands-on.
Scale and localisation. AI Resize, AI Translate and feed-driven mass production on Enterprise suit brands running dozens of markets and sizes.
Distribution. Ultra and Team list ad serving to 25+ networks (the homepage says 40+), and Enterprise adds CM360, DV360 and Veeva. Vibiz buys on Meta and Google only.
Entry price. As of October 2026 Pro is $39 a month, or $29 billed annually, with no credit counters. Vibiz Pro is $79 a month, or $63 a month billed yearly.
No designer needed. The creative comes from your URL or one product photo, with on-model and lifestyle shots from the Product Studio.
The campaign itself. The Brief pushes creatives to ad accounts; Vibiz also builds, launches and manages the Meta or Google campaign, with the fee shown first, for example $6 a day on a $30 daily budget.
After the click and beyond ads. Landing pages with Stripe checkout, organic posts and an inbox sit in the same subscription. See AI ads in Vibiz.
Ask who will open the tool every day. If it is a designer producing banner sets for several networks and markets, The Brief's 7-day trial (no card) will show quickly whether Ad Studio fits. If it is the founder, who needs an ad live on Meta this week and somewhere for the click to land, Vibiz shows your brand kit and a starter creative pack before you subscribe. For other options, see the Creatopy alternatives or Vibiz vs Canva.