Updated
Best for: Social media managers and agencies who report on many brands and want scheduling, analytics and ad dashboards cheaply.
Best for: Small businesses that want the creative, posts, landing page and Meta and Google campaign produced in one workspace.
| Job | Vibiz | |
|---|---|---|
| Schedule organic posts | Yes: 50 on Pro, unlimited on Ultra | Yes: 20 free, unlimited paid |
| Make post and ad creatives | Yes: Images, video, product shots | Partly: AI assistant, Canva link |
| Create Meta and Google campaigns | Yes: Launch with fee shown | Yes: Guided campaign creation |
| Analytics and client reports | Partly: Engagement and campaign results | Yes: PDF, PPT, Looker Studio |
| Build landing pages and funnels | Yes: Pages with checkout | Partly: Link in bio pages |
| Manage many brands | Yes: 5 on Pro, unlimited Ultra | Yes: Up to 50, then custom |
| Start at no cost | No: No free plan or trial | Yes: Free plan, one brand |
| Plan level | Vibiz | |
|---|---|---|
| Free | No free plan or trial | Free: 1 brand, 20 posts a month, no LinkedIn or X, 30 days of analytics |
| Entry | Pro, $79 a month, or $63 a month billed yearly: 250 generations, 50 posts | Starter, $25 a month for 5 brands, or $20 billed yearly; 10 brands $45, or $36 yearly |
| Teams | Ultra, $229 a month, or $183 a month billed yearly: unlimited posts, brands | Advanced, $67 a month for 15 brands, or $53 billed yearly; up to 50 brands $210 |
| Enterprise | No separate tier: Pro and Ultra only | Custom: white label, dedicated account manager, custom AI credits |
Prices as of October 2026 in USD from Metricool's pricing page (it also lists euro prices); annual billing saves up to 24% and VAT is extra. Unlimited posting is subject to a fair use policy. The Vibiz service fee on ad budget is 20% of the first $100 a day, 5% of the part up to $1,000 and 1% above that.
Most social schedulers stop at organic posting. Metricool is different, which makes this comparison closer than Vibiz against Buffer or Later. Its pricing page covers a planner with best times and an approval system, analytics with unlimited history on paid plans, reports in PDF and PPT, a social inbox, automation Flows, link-in-bio Smartlinks and campaign dashboards. Its ads page goes further: it describes creating Google and Facebook campaigns through a guided process, setting goals and audiences, and tracking results in one dashboard. It connects web and blog, Facebook, Instagram, Threads, Pinterest, TikTok, Twitch, Google Business Profile, LinkedIn, and X through an add-on. On the paid side it connects Facebook Ads and Google Ads accounts. The company says more than 4 million professionals use it.
Vibiz overlaps on scheduling and on Meta and Google campaigns, but its centre of gravity is production. You paste a URL, it extracts your brand, and it generates the ad creatives, product photography, UGC-style video, social posts and landing pages with checkout. Posts go to Instagram, Facebook, TikTok, LinkedIn and X after your approval. Campaigns launch on Meta and Google with the service fee shown first.
So both can schedule and both can start a campaign. The question is whether you need help making the things being scheduled and advertised.
Analytics and reporting. This is Metricool's home ground: competitor analysis of up to 100 profiles on Starter, report templates on Advanced, a Looker Studio connector and an API for Zapier and Make. Vibiz shows engagement and campaign results but is not a reporting suite.
Price per brand. As of October 2026, Starter is $25 a month for five brands, or $20 billed yearly, and Advanced covers fifteen brands for $67, or $53 billed yearly, up to fifty brands for $210. For an agency reporting on dozens of accounts, that is hard to beat. Vibiz Pro is $79 a month, or $63 a month billed yearly with up to five brands.
A permanent free plan. One brand, 20 posts a month, 30 days of analytics and the AI assistant. LinkedIn and X are not available on it.
Breadth of networks. Twitch, Google Business Profile, Pinterest and Threads are all supported.
The creative exists. Metricool's AI assistant helps with copy, and it links to Canva and Google Drive for media. Vibiz makes the visuals itself: editable static ads, product shots from one photo with Product Studio, and UGC-style video ads.
The campaign has a destination. Metricool's Smartlinks are link-in-bio pages. Vibiz builds landing pages and funnels with Stripe checkout, so the campaign it launches can sell on the page it built.
One flow from idea to ad. A post that performs can run as a Meta or Google ad without a redesign, because posts and ads share the same visuals and brand kit. Read more about running ads in Vibiz.
An agent that does the work. The inline agent proposes the month's posts and drafts campaigns; you approve each one.
If you are a social manager whose clients already supply content and want monthly reports, Metricool is the better tool and probably the cheaper one; start on its free plan. If you are an owner with no designer and want the posts, ads and page made, Vibiz shows your brand kit and a starter creative pack before you subscribe. A sensible test is to give both the same product launch and see which gets a campaign live with less outside help. For the other schedulers, see Vibiz vs Hootsuite and the Metricool alternatives.
This page is informational and reflects our own product and workflow recommendations, not professional or legal advice.